TaylorLovett

Safe Redirect Manager

January 8, 2013 by Taylor Lovett

Hey Everyone!

I wanted to let everyone know about a new WordPress plugin called Safe Redirect Manager. I am one of the main developers of this plugin, and it has just been released on WordPress.org along with WordPress.com VIP (which is quite a special honor).

So what is the difference between this plugin and all the other redirect management plugins? Well, this plugin is simple, safe, and straight to the point. Instead of using the WordPress options table to store redirects, it uses a custom post type; this is much more flexible and lighter on your server. The plugin has been tested and reviewed by multiple WordPress core contributors and is available on WordPress.com — in order for a plugin to be available on WordPress.com it must be extremely secure. Safe Redirect Manager also allows you to use regular expressions in your redirects (if you don’t know what this is, don’t worry it’s an optional feature).

Here is a screenshot:

Download here: http://wordpress.org/extend/plugins/safe-redirect-manager

P.S: If you are a developer, Safe Redirect Manager is available to be forked on Github.

Edit: Thank you Branco Radenovich for the Slovak translation. This will be included in version 1.6.1 of the plugin.

Internal vs. Inbound Links

March 21, 2012 by Taylor Lovett

While recently doing some SEO consultations, I noticed how most people don’t understand the importance of internal linking. Let’s go back to SEO basics for a minute so I can explain.

The goal of all search engines is to serve you with the most relevant possible websites to your searches. All search engines have a different “algorithm” for deciding which pages are most relevant. Almost all of these algorithms (Google especially) place high importance on inbound links. This means the more sites linking to your site the better. The most valuable thing you can have is an inbound link from a site serving content relevant to yours. For example since my site has articles on SEO, a useful inbound link would be one from seoengine.com.

“Inbound links are like other sites voting for your content and telling search engines what your content is about.”

On the other hand, internal links are like letting search engines know about your content and voting for it. This is extremely important! Internal links signal search engines that your pages exist and are important.

Internal links are also important because your links carry authority. What do I mean when I say your links carry authority? Well, let’s say my homepage taylorlovett.com is a Google PageRank 6 (which it actually is). That means all links on my homepage carry the authority of PageRank 6. So links on my homepage carry more authority than links on some obscure page of my website that has PageRank 1. But by linking my homepage to that obscure page, I am, in a sense, telling search engines that obscure page should have more authority. Therefore my homepage should contain links to the rest of my website to spread around the “authority”.

Does that make sense? I hope it does. If not, feel free to email me with any questions.

Custom Contact Forms 5

March 20, 2012 by Taylor Lovett

Big news for Custom Contact Forms! After months of developing, we just released version 5. CCF version 5 is going to change the ways you build your forms dramatically. The theme for this new version is improved admin user interface.

New Features:

  • Rearrange attached fields with drag-and-drop
  • Rearrange attached field options with drag-and-drop
  • Restyled form and field manager
  • Save and delete buttons next to each form, field, field option, and style
  • Bugs fixed

Development will continue on Custom Contact Forms. Stay tuned.

SEO Friendly Images WordPress Plugin

February 16, 2012 by Taylor Lovett

Hey guys, I wanted to let you know about a plugin I just started using. It’s called SEO Friendly Images.

SEO Friendly Images accomplishes a few tasks that will save you time, improve your HTML code, and ultimately add SEO value to your website. The plugin automatically adds alt and title attributes to all your images (unless they already have them). This provides substantial SEO value because it allows you to add more keywords throughout your website.

  • The alt attribute is important part of search engine optimization. It describes your images to search engines and when a user searches for a certain image this is a key determining factor for a match.
  • The title attribute plays a lesser role but is important for visitors as this text will automatically appear in the tooltip when a visitor hovers their mouse over the image.

By adding alt and title attributes to all images, the plugin in turn makes your images W3C compliment (this means your code is valid which is important to Google). This plugin is extremely easy to configure and I’ve added this plugin to all my websites. I recommend everyone does the same.

Download the Plugin

Meta Descriptions and Titles – What They Are, Why They’re Important, and How to Optimize Them

January 21, 2011 by Taylor Lovett

Meta descriptions and titles are probably the most important thing for SEO within the HTML of your site. These two tags allow you to have some control over how search engines like Google display your website.

What Are Meta Tags?

“Meta tags” refer to specific HTML tags that appear in the area of the page. Here is an example:

<HTML>
<HEAD>
<TITLE> This is the Meta Title tag! </TITLE>
<META name=”description” content=”This is the meta description” />
</HEAD>

See how the title and description tags appear within the of the page? They will only work if placed in that area. From the standpoint of someone viewing your website, the meta description tag is completely invisible (unless they view source code), it is used exclusively by search engines. The title tag can actually be seen by your viewers in the browser bar at the very top of your screen. There is also the meta keywords tag, but this tag is ignored by most major search engines (Google included). Right now we are going to focus on the two most important meta tags for SEO, the meta description and title tags.

Google places great importance on meta description and title tags when your website is being indexed. The following is a screen shot from a Google search:

Taking advantage of these tags gives you a huge advantage over your competitors. Having worked with many small businesses as an SEO consultant, the vast majority of people do not make use of these tags. Clients pay me thousands of dollars to get their website on the first page of Google for specific keywords; sometimes all it takes is making good use of their meta tags! Which leads me to the next thing I want to tell you…

How to Optimize Meta Tags

You’re going to be surprised at how simple this really is. First I want to introduce the concept of relevancy. You want your website to be as relevant as possible to the keywords you are targeting for Google searches. Keywords in certain areas of your website are given more weight than others. The most prominent area on your website for keywords are your meta description and titles tags. So you want to make sure every single page on your site has these tags. Also every meta description and title tag should be unique otherwise Google might flag your website for duplicate content (this was discussed in an earlier email I sent you). That being said, here are the guidelines I follow when optimizing my clients’ meta tags:

  • Make sure every single page on the website has unique meta description and title tags.
  • Make sure every meta title tag is no longer than 60 characters in length and every meta description no longer than 160 characters in length.
  • Fill each meta description and title tag with as many relevant keywords as possible.
  • Make each meta description and title tag describe the page very closely. This means I don’t just stuff them full of keywords; I actually make sure they all make sense and are relevant to their page.

How to Optimize Meta Tags in WordPress Websites

If you are running WordPress, optimizing your meta tags is MUCH easier. There are tons of plugins that allow you to edit the meta description and title tag without having to know HTML. I use All-In-One SEO on all my clients’ websites.With All-In-One SEO, each post and page editor contains a box near the bottom that allows you to easily change the meta tags. This plugin even shows a live count of how many characters your meta description and title tags are currently at! WordPress is great for SEO and makes it very easy to insert keywords throughout your site. Just remember that each page, post, category, and archive actually have their own web pages so don’t forget to optimize all their meta tags.

Fields Disappearing Bug Fixed in Custom Contact Forms 4.0.9.5

January 14, 2011 by Taylor Lovett

Since the inception of Custom Contact Forms there has been a very strange bug that has bunch of people. After detaching fields in a certain order, fields would start to randomly disappear and blank spaces would pop up in the attachment dropdown. This was an error in logic. If two fields were attached to a form one with ID 1 and the other with 11, the fields would be stored in the database accordingly: 1,11, . Detaching the first field would remove instances of 1, from that string, but there are two instances of 1, in that string, some the resulting string would be 1 which would throw everything off from then on. This has been fixed by using serialization to store attached fields and field options. Also the Javascript Conflict bug has been fixed. If you are still experiencing this bug, simply disable jQuery on the frontend in “General Settings”.

Custom Contact Forms 4.1.0 is going to be released in the next week. It will have many new features such as a fixed field for states and countries as well as a dashboard widget for saved form submissions. We are in dire need of beta testers. If you are interested please fill out the following form:

Join the Custom Contact Forms Team