While recently doing some SEO consultations, I noticed how most people don’t understand the importance of internal linking. Let’s go back to SEO basics for a minute so I can explain.
The goal of all search engines is to serve you with the most relevant possible websites to your searches. All search engines have a different “algorithm” for deciding which pages are most relevant. Almost all of these algorithms (Google especially) place high importance on inbound links. This means the more sites linking to your site the better. The most valuable thing you can have is an inbound link from a site serving content relevant to yours. For example since my site has articles on SEO, a useful inbound link would be one from seoengine.com.
“Inbound links are like other sites voting for your content and telling search engines what your content is about.”
On the other hand, internal links are like letting search engines know about your content and voting for it. This is extremely important! Internal links signal search engines that your pages exist and are important.
Internal links are also important because your links carry authority. What do I mean when I say your links carry authority? Well, let’s say my homepage taylorlovett.com is a Google PageRank 6 (which it actually is). That means all links on my homepage carry the authority of PageRank 6. So links on my homepage carry more authority than links on some obscure page of my website that has PageRank 1. But by linking my homepage to that obscure page, I am, in a sense, telling search engines that obscure page should have more authority. Therefore my homepage should contain links to the rest of my website to spread around the “authority”.
Does that make sense? I hope it does. If not, feel free to email me with any questions.