Google Adwords

If you are a business owner and want people to find your website, paying Google to show your ad is a surefire way to increase web traffic. The Google AdWords program has more than doubled some of its customers’ monthly traffic by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google’s search engine, you have seen AdWords advertisements listed under “Sponsored Links.” If you sign up for Google AdWords, your ads will only appear to people who enter keyphrases that are relevant to your company’s offerings. Moreover, the important question you should be asking is not whether Google Adwords can help you improve your online exposure, but rather at what cost.

Using Adwords effectively, minimizing your costs per click (CPC) and maximizing your number of conversions and number of clicks, can be a difficult task. Thousands of books have been written on thousands of different Adwords strategies. Adwords lets you customize your advertising campaign in a ton of different ways, giving you total control of everything – from the amount you bid on a specific search phrase to an ad variation you would only like shown to a specific zip code. The complexity and amount of choices overwhelm many people often leading to wasted time and money.

Don’t fret! This is where I can help you.

The Process

1) Adwords basics are extremely important if you want to get a leg up on the competition. I will take you through Adwords in a variety of ways, showing you the ins-and-outs of all the features and tools Adwords offers. I will also make sure you that you understand every option in your account as well as basic Pay Per Click (PPC) marketing strategy.

2) Keyphrase research and analysis are essential to effectively reaching your target audience. I will work with you to develop a list of focused, relevant keyphrases. This list is vital to the success of your ad campaign. The most compelling ad in the world won’t do a thing if only shown to the wrong audience!

3) Learn proper bidding strategy as I reveal a few tricks that will have you bidding less while still getting good clicks.

4) A comprehensive Adwords strategy report carefully written to fit your companies unique market. This report will tie all my Adwords pointers together as well as reveal some new ones. This report will come in handy as a reference next time you are confused about how to handle a new advertising campaign; every report I write is easy for anyone to understand and not full of useless technical jargon. You need a practical report that applies to your needs and I understand that. With each report I include a simple checklist with instructions of things that need to be done to your personal Adwords campaigns.

Check out this example Adwords checklist that I created for a client last year.

This is the first part of an old Adwords strategy I wrote for a client.

Here is the second part of the Adwords strategy I made for the same client.

5) A complete question and answer session with me will clear up any uncertainties you have about your current ad campaigns. I will answer any lingering questions you have as well as explain my Adwords Strategy Report in depth.

If you like to discuss Google Adwords services details and pricing, please contact me. I respond to all messages and inquiries same-day! Also be sure to check out my other web development solutions for small businesses and websites.